How important is the WHY? Simon Sinek wrote about Starting with Why. Jim Collins wrote about companies lasting and becoming great. These companies had a BHAG - big, hairy, audacious goal - or a Purpose, A Why.
I pointed out the article about why you need a mission statement. Now Fred has some more insight into the reason you need a mission to Retain Talent.
Fred writes, "I’ve been told over the years that the number one reason employees leave a company for another job is that they don’t know where the company is headed and they don’t know what their role in that roadmap is."
You need a clear vision and to communicate this to your company often. (And it isn't all just talk - you have to live it, act it, too.)
In goal setting,the why is as important as the how. Without the why, there isn't much motivation. Motivation is what drives us.