Monday, August 03, 2015

AT&T Swallowed DirecTV

After the FCC accepted the conditions for the acquisition, AT&T immediately swallowed up DirecTV. Then it launched wireless and sat TV bundles. AT&T Introduces First-Ever Nationwide TV and Wireless Combined Offer -- All in One Plan Connects Four TVs, Four Smartphones, Includes 10GB of Shareable Data, Priced at $200 a Month for 12 Months/Annual.

Of course, the packages are numerous and confusing to the average consumer. Add this, includes that, excludes this, costs extra for that, contract for all of it. Simplify your bundles. Include stuff they want. The only thing Ma Bell did right here was make a bundle no one else has launched.

Make it easy for people to buy from you. Go sell something.

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