Facebook, Twitter, MySpace, Buzz, StumbleUpon, LinkedIN, etc. It's overload, right? I mean email is enough. Then add Skype and chat and text messages and how do you keep up?
Here's what's happening: the old forms of media are being displaced in our mobile, ADD, sound-byte world.
People can't sit still to watch news on TV and reading a book, a magazine or a newspaper is for old timers.
What does this mean? That marketing is changing. FAST! It means that companies have to become a media company. I know. Relax. Breathe.
Social networks are a platform to do 2 things: communicate with your marketplace and tell your story.
Communication with the marketplace means that you get to listen in as people talk about your company, employees, services and your competitors! Social networks become a tool for Reputation Management. These applications also are a way to sell and respond. For example, Comcast uses twitter to fix problems one and a time.
The other side of the coin is that it's easy to tell your story. What you don't have a story?
Seth Godin asks What's your Super Power?
Many ISP's tell me that it's about their employees, that they are local, that they answer the phone. Well, tell that story. Talk about your employees. Discuss customers and cases. People do business with people not companies. Social media let's you make that connection to your marketplace.
Social Media Strategy for Service Providers on Friday, June 04, 2010 from 3:00 PM - 4:00 PM (ET) - Register here.
Linkshare is presenting What Not to Do on Facebook for Business on Thursday May 27 at 2 PM. Register here.
Post a Comment