Monday, January 28, 2008

There's Still Room for Niche Service

The horse that I beat the most is the Services angle. Managed services. AT&T did $3.1B in business services last quarter, including VPN and Managed Internet.

I will repeat the mantra: Technology is out-pacing the knowledge of the average person. Small business owners need to focus on selling their services and products; hiring and managing their employees; doing admin duties and paying taxes. They don't have time to deal with a router, mail server, etc.

To this point along comes Strata8.

"Strata8 offering services to enterprises only, and only inside of their buildings, proffering something it says can put a halt to "wireless creep" while slashing corporate phone bills.
"What Bellevue, Wash.-based Strata8 has put together is a service that uses licensed spectrum, UTStarcom pico cells and Tango Networks' Abrazo software -- a fixed-mobile convergence (FMC) solution that can turn almost any mobile phone into an extension of the corporate PBX. Wireless calls flowing over the corporate network are being billed at landline rates, thus the savings for a company. When an employee leaves the building, the handset can roam to a standard cellular carrier's network.[telecomweb]

Strata8 is an Integrator. It has taken products and software and is filling a need. How many enterprises do you think could cobble it together? How many do you think will pay them to?

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