"It's easy for a retailer to believe that the best way to succeed is to be cheap. But just about every important brand didn't get that way by being the cheapest." Seth Godin. There is a big difference between Value and Price.
What should cellular, pay TV and broadband services cost?
Kind of surprised that the Internet Access Report from the FCC is from 2014. It sure takes them a long time to process data.
The 2016 Broadband Progress Report has some good date. "39 percent of rural Americans (23 million people) lack access to 25 Mbps/3 Mbps. By contrast, only 4 percent of urban Americans lack access to 25 Mbps/3 Mbps broadband."
For the E-Rate folks: "While an increasing number of schools have high-speed connections, approximately 41 percent of schools, representing 47 percent of the nation’s students, lack the connectivity to meet the Commission’s short-term goal of 100 Mbps per 1,000 students/staff."
Broadband ISPs, CableCos Still Least Liked of Any US Industry by DSLR. "A survey of 10,000 consumers has found that broadband ISPs and cable companies continue to have the worst customer satisfaction ratings of any industry in the United States."
Charter CEO Explains Why ISP Won't Compete Against Cable! "As part of the Charter merger conditions the cable company is required to expand broadband service to 2 million additional locations -- 1 million of which must already be covered by an existing broadband provider offering speeds of 25 Mbps or more." That means they have to overbuild over ILEC broadband -- so DSL will lose even more subscribers (which makes the return on copper less and less. Also, cable won't overbuild on cable because then they cannot buy them down the road.
Cable One is using FICO scores to qualify video customers, CEO Thomas Might says.
One step towards more sales is to clearly articulate your value to your marketplace. Join the 4 week Marketing Workshop to walk through your value proposition with me and get started in marketing your business. Register HERE NOW!
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