Starbucks CEO Howard Schultz asserts "that the coffee chain's brand ‘has not been defined by traditional advertising or marketing, but, quintessentially, by experience'. [Schultz acknowledges] "that Starbucks now needs to bolster its activity in these areas [of marketing and advertising]."
Customer Experience is a vital component of the growth of Starbucks. By focusing on the customer experience, Schultz was able to design a Blue Ocean, resulting in consumers carrying cups with their logo everywhere. That was the then. Now there is tremendous competition in the coffee shop space - just like in your sector.
Do you think Schultz is right to leverage advertising and traditional marketing to combat the new competition? It is just one way to reiterate his value message to the customers, right?
If you agree - and you want help with your marketing - then register now for a 4 week marketing workshop with RAD-INFO and 4 of your peers!
In this 4 week workshop you will accomplish these four things:
- Carve time out of your week to work with me on your marketing;
- Learn to articulate your value message or USP;
- Position yourself against competitors, and
- Design a marketing plan to get the word out to your marketplace.
Register NOW! for 4 weekly calls to improve your Marketing:
DO YOU WANT MORE SALES?
Like Starbucks, it is time for you to put some marketing mojo to work for you. Did you know that about 66 percent of consumers have made a purchase as a result of an email marketing message? Are you utilizing email marketing effectively to drive new revenue?
Let us work together to get your revenue machine up and running then. In 4 weeks, just one hour per week, YOU will work on your marketing alongside me to get your revenue machine up and running.
SHORT AND TO THE POINT WORKSHOP
By listening to the feedback on other webinars, I have focused this webinar down to walk you through these 4 critical pieces of your marketing machine: Establish time for marketing; Craft Your USP or Value Proposition; Position yourself in your marketplace; and Design your marketing plan.
If you have questions, please contact me at 813-963-5884 or email me at peter at radinfo.co
REGISTER NOW! Starts Friday, June 3th, 2016 at Noon Eastern.