Monday, March 07, 2016

What is Direct Mail For?

One thing to think about: No one knows who you are so they buy from the Duopoly as a default. You are using direct mail to get sales, right? Kind of wrong. At first, it is a Branding exercise to get people to recognize that a third party offers telecom too.

The idea of the Bundle Offer - the Irrestible Offer -- is to get people to respond! To start the sales process with you, to get in the funnel!

Start thinking about direct mail as a Red Apple from Red's Apple Ale commercials - you want to knock them in the head; make them notice you, think of you, call you.

How to Craft an Offer That Can’t Be Refused

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