Thursday, September 24, 2015

Like New Socks

Clean sheets. Brand new socks. That new car smell.


All sensory triggers, the anticipation, the first time.


70% of software implementations fail to meet expectations.


Most buyers shopping for Hosted PBX have already used it - and are unhappy with the quality (which they blame on the provider).


OTT VoIP churns every 12 months and the cost of a lead is almost $200 for a 7-seat average deal.


That is not a sustainable model.


How do you add the anticipation, the excitement?


Churn happens due to customer expectation. You have to get better at setting that.


Word of mouth, social media, churn = a brand disaster.


Everyone wants to book revenue/sales - doesn't matter if it is good or bad. Think wisely because one is short term thinking - and one is about building to last.


Extra: The tension between what is promised and what is delivered by @gapingvoid.

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