Chattanooga ECB sells Gigabit broadband. Less than 25 customers buy it. Google Fiber sells more Gigabit because of how it is priced ($70) and because if you want TV it only comes with Gigabit. One survey suggests 75% of homes passed by Google take the service. FiOS top speed is 500x100 for $370 per month. AT&T and Google offer Gigabit for $70. AT&T offers you some privacy for $15 extra per month.
"CenturyLink this week proclaimed that they haven't had a whole lot of interest in the company's 1 Gbps offering since it was launched back in 2013.... has helped sell slower tiers. "No one takes a gig service," CenturyLink CFO Stewart Ewing told attendees of the Deutsche Bank Media, Internet & Telcom Conference in Florida this week." [DSLReports]
"In Omaha, CenturyLink sells the 1-Gig product for $79.95 monthly to subscribers that order a bundle that includes Prism TV. It charges Prism customers $49.95 monthly for a 100 Mbps broadband connection, and $29.95 monthly for its 40 Mbps tier." [source]
I would buy Gigabit for sub-$100. I pay about $60+ for my 30x2. I guess it depends how many people work from home -- and how digital their life is on the speeds they buy. Also, maybe no one NEEDS Gigabit yet.