Monday, February 02, 2015

Links as I Head to FISPA

I am heading (in this downpour) to the airport to go to the FISPA Live show in NOLA. I will be speaking about Managing Salespeople and Bundling. There are no notes on the Bundling session. It is really about examples - and hopefully some interaction. Sales Management though; you can get the workbook and some stats here.

"AT&T, Verizon, T-Mobile and Dish Network were the big winners in the AWS-3 auction that closed this week," reports Telecompetitor.

How startups are changing telecom by Moshe Maier of Flat Planet Phone Co. and

A VC talks about Sunk Costs. "The important thing about sunk costs is when it comes time to make a decision about the project or investment, you should NOT factor in the sunk costs in that decision. You should treat them as gone already and make the decision based on what is in front of you in terms of costs and opportunities." Another look at sunk costs is The Dip by Seth Godin.

You know how I write about needing only 1000 or 2000 profitable customers? You don't need millions. Seth does the math on that in a post called Almost No One. "The chances that everyone is going to applaud you, never mind even become aware you exist, are virtually nil. Most brands and organizations and individuals that fail fall into the chasm of trying to be all things in order to please everyone, and end up reaching no one." It's why I talk about niches and verticals.

Things you missed at ITEXPO East in Miami Beach last week.

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