During my Goal Setting webinars I often talk about the WHY. That goals only work if we have a reason (or we only work our goals if we have a big enough reason), a burning desire to see that goal through.
"WHY is that important to me? What will I have that I don’t have now when I make this happen?
"According to Heidi Grant Halvorson, author of Succeed, the best way to achieve your sales goal is to know WHY you’re doing it."
Jill Konrath has a short video about this.