This twitter transcript about building and spreading culture was curated from a chat session. Some good points, but as always with a twitter transcript it is a little disjointed.
A bad example of culture might be Uber right now. Seth Godin has a short take on storms that brew. "Action or inaction are both forms of leadership and standard setting." Employees see all the actions you do take - and all the ones you do not take. Both.
Goal Setting & Sales Planning for 2015 webinar is on Dec. 10. Register here.
Good article about science fiction and predictions: here.
Good read from Seth about Apple as a luxury brand. Luxury, Tribes, Placebo effect, Brand, Function – all reasons people buy from you.
Patagonia is still a luxury tools company. The coats they sell cost more, but some professionals choose them regardless of brand, because in addition to tribal affiliation and the placebo that comes from buying a luxury good, they're still extraordinarily functional.
And Advice from a shark: @ CP.