Peter Drucker said that a business has 2 purposes: marketing and innovation - both designed to create a customer
Long before a president was hired or the Veeps of different stripes or the CFO, COO, CIO, CTO or even the CMO, there was just the founder. Maybe the founder had a title like president, Managing Partner or CEO. Yet he did it all, including janitorial.
When you talk about a public company, it gets complicated. Too complicated, in fact, for me to address it here. But for non-public companies, the CEO's primary job has two parts: product and sales/revenue.
When the CEO is working IN his business, he is primarily a technician. He or she is primarily making, shipping, doing product. For example, if he is the programmer, technician or installer.
When the CEO is working ON his business, he is planning strategy, marketing, product development.
The CEO sets the stage for the company culture including its values. It all comes down to the Why - what the
company stands for. (Is your company great by choice?)
We are in the 4th quarter of 2014, set some time aside to plan for your 2015. A goal setting webinar is set for 12/8/14. REGISTER NOW!
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