The Purchase Path Has Changed

"Today, the path to purchase is as complex as ever. Increasingly fragmented audiences. Shifting consumer behaviors and attitudes (many of them subconscious). Connected devices. The daunting task of creating content." [from Digital CMO Summit]
"It can feel chaotic."
Since the buyer has changed they way they buy, you have to alter the way you sell.
6 ways to do that from Cbeyond at HostingCon

1. Get addicted to data and metrics
2. Hire sales reps that fit your system
3. Pay well and pay for results
4. Sell different ways
5. Celebrate success
6. Consistency is key