Monday, January 07, 2013

Some of the Best Marketing in 2012

From Red Bull to KONY, there were some excellent marketing campaigns executed in 2012.
Not all of the top 10 were video either (a couple were print/web).

What do they have in common?

The marketing was aligned with the company mission!

Sometimes that mission is expressed in a tag line, like "We give people wings." Not always.

It has never been easier to market regionally. It is cheaper than ever before. It just requires creativity, execution and measurement.

No comments: