In a survey by AVG, "A survey of more than 1,000 SMBs in the UK and US found just a quarter of SMBs had adopted some form of cloud services, while 17 percent of SMBs in the US thought cloud-based services were only for large companies."
"For example, more than three-quarters of US SMBs (77 percent) say they are open to technology that makes their life easier, and are, in fact, dependent on large amounts of technology. More than 95% of US SMBs regularly use up to five pieces of technology in the course of their day-to-day work."
Some of it is the misconception of what CLOUD is. While you have to say Cloud to sound emerging tech, you have to find a way to educate your market the benefit of the these services. Too many studies show that the marketplace has no idea what cloud services are.