Here are small pieces of advice for you in marketing.
Are you using social media? Another way to look at it is: Are any of your customers and prospective customers on LinkedIn, Facebook or twitter?
Social media is for interacting, building relationships, and customer service. Many telcos and cablecos use twitter to solve customer problems (and do reputation management).
“Other ways small businesses can achieve in a competitive market is to offer improved customer service, set the bar higher in all aspects of the company, be innovative and creative and don’t quit in the face of competition, according to Mueller." Up the ante for customer service with twitter (like so many ILECs and XO have done). Another way is live chat. Live chat has proven to increase sales too.
Note that: Email drives more purchases than Facebook & text combined, according to this article. Where;s that monthly or quarterly email newsletter from you?
Not only is Comcast pushing Hosted PBX, they are now offering Exchange and Sharepoint – unified messaging and collaboration. See it here.
This just in: "Data from the comScore Video Metrix service shows that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record. Video ads reached 51 percent of the total U.S. population an average of 53 times during the month....Average viewer watched almost 22 hours of video online in March, 2012." That's a lot of video bandwidth!