Monday, March 12, 2012

5 Steps to Lead Gen

In a recent Marketing Sherpa survey, 78% of CMO’s cited quality lead generation as their biggest marketing challenge.

Step 1: Develop a Successful Marketing Strategy

Step 2: Create and Maintain a powerful website.

Step 3: generate more traffic – a blog gets 55% more traffic; SEO, PPC, social media.

Step 4: Convert traffic to Leads - relevant landing pages, calls to action

Step 5: Convert Leads into Sales.

There is a nice INFOGRAPHIC that adds some stats and detail here.

Live chat platforms help to increase sales conversion. [see case study]

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