Last week at ITEXPO, I moderated a couple of panels - one on Social Media Strategy and on Online Marketing. Similar threads really. And it coincided with the presentations at the CMO Summit the night before.
What you do online has to be the same message, value, etc. that you do offline. Social media tools are just extra tactics that will help you deliver your marketing message to your target audience.
If you are looking for some help with your online marketing, let's talk (813-963-5884).
See the Top 10 Online Marketing tips here.