Tuesday, August 02, 2011

The Reality of the Debt Ceiling

Here are 2 articles about the debt ceiling for you (I'm not being partisan):

One is from Small Biz Trends. Key points are:

"Raising the debt ceiling likely means slow economic growth through 2012 and especially during the next three months. The uncertainty in the economy has shaken confidence and reduced consumer spending."

What this means for you:

You should get with your accountant to plan for any cash flow squeezes. It's a good time to reach out to your biggest customers. Maybe even invite them all in to talk about the next two quarters and how you can help each other.

"The problem is that no one is addressing the challenge of growth, and that is the most important thing for businesses large and small. Investing in technological innovation ... We are focusing too much on repaying old debt and not enough on investing in the future."

As our Industry goes through changes from the ILEC's and consolidation, it is also shifting to Cloud based services. Stop focusing on the pipe and focus on helping the customer get what they want from the pipe. It isn't about the Internet; it's about the many things they can do with the Internet. Not the least of which is Social Media Marketing.

US Senator Bill Nelson (FL-D) sent me "some details of the compromise plan to raise the debt ceiling announced Sunday night by President Obama and congressional leaders." It is a graphic from the Washington Post.

Now is the most important time to be communicating with your customers.

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