Thursday, March 10, 2011

What Was Your PR Firm Thinking?

Speaking of SIP, this press release is kind of weird: Telesphere's Ecosystem Partners Equals Leadership in Cloud Communications. They burned through $50M. Acme Packet plus Broadsoft is no secret sauce. A little FMC (fixed mobile communications) from Varaha. The same hardware suppliers as everyone else: ADTRAN, Cisco and Polycom. Same carriers supplying DID, SIP trunks, etc.: Level3, Global Crossing and XO Communications. It mentions an ecosystem that basically everyone in the Cloud Communications Alliance has also.

It's good to put out PR, but craft a message that resonates with your marketplace. It has to tell a story that people want to hear.

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