Friday, November 19, 2010

Hosted UC is Expanding

ABI Research released a study: Hosted VoIP Driving Gains For UC Market. "VoIP technologies are part of enterprise communications products and services that include fixed mobile convergence (FMC), contact center, IP/TDM PBX, messaging, and conferencing and collaboration....According to the report, there has been a competitive environment between CPE vendors and hosted VoIP service providers. This has contributed to overall VoIP revenue growth. In addition, both CPE vendors and hosted VoIP service providers are using product differentiation, attractive pricing, and improved customer service to win and keep customers. .... However, hosted VoIP services in North America specifically are buoyed by an additional set of drivers such as the slow economic recovery, employee mobilization, and a more distributed workforce."

Every study suggests that Cloud and Hosted UC sales are increasing. No kidding. It's in its infancy. But make sure that you have your marketing down; have a target audience and a value statement for that target as well as a product offering that they need, want and can pay for.

The competition is heating up:

Windstream offers business VoIP to 100 new cities. "Windstream's IP solutions combine voice, data and Internet services over the same connection. This allows businesses to save money when compared to separate network connections for phone and Internet services."

Intermedia's hosted VoIP and UC is only 90 days old, yet Intermedia did a case study already: "Intermedia customer JJ Buckley unified their email, voice and instant messaging with Intermedia’s hosted Exchange 2010, hosted PBX, and hosted Office Communications Server."

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