Isn't that the Number 1 excuse? I don't have time. I'm too busy.
In Robin's blog, she talks about the time excuse. Do you track your time? What are you spending your day on? Customers? Fires? Problems? Admin? Who works for you? A bookkeeper? CPA? Network admin? Secretary? Do you know how to delegate?
The number job of any CEO is revenue generation. The best CEO's come from the sales division. Hire for other tasks like management, operations, etc. Your job as CEO is Revenue. You are the CRO - chief revenue officer. (That's actually how Ilist my title for events.)
My coach, Loral, used to say that the first person to hire is a maid. Delegate tasks. However, if that maid costs $60, you need to make $120 while she's cleaning.
You are selling the easiest product to sell: Your Own Service. How can you not be passionate about that? And emotion is how people Buy.
But back to the time excuse: Delegate. I hear the time excuse a lot. Why can't you get on my seminars or get to an ISP Conference? Too busy. Bull crap. You are a lousy time manager that doesn't prioritize or delegate. (Trust me, I know what you are going through). But if you want to grow your business, you need to fix it.
Robin says, "One thing of course is certain: most people are either really good at making excuses or really good at making money -- rarely will you find someone good at both."
Get to the FISPA Meeting in Atlanta on Oct. 1-2. Come in on 9/30 and take my Sales & Marketing Seminar. Register now.
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