Seth Godin on a call today said that You are Unremarkable because:
- your business hours
- the services you offer
- your website
- the way you answer the phone
- your voice-mail message
- the voice-mail system
- your USP
- your employees (maybe?)
- your sales pitch
Are you average? Are you always hoping that you can offer your services cheaper and cheaper so that the average mass consumer will buy from you? Wouldn't you rather have better and higher-margin clients?
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