Thursday, March 06, 2008

Sales is Persuasion

Sales is Persuasion. At its core. On the listserv, everyone jumped on Billy White for using the list to market his refurbished DSL modems. Now while his approach may be not everyone's favorite, he was doing what salespeople should do: approach qualified prospects.

On every ISP list, salespeople are labeled and treated like a quote machine. Turn that around: is that how you want your sales team treated? Oh, wait, you probably don't have a sales team or you have such a sales superstar that she would never make a blunder when approaching a prospect.

Seth Godin has a post called How do I Persuade you? I took it as an examination of how much even the sales process has changed recently. Everyone is so busy. No one wants to talk to salespeople. How do you sell stuff then? Take a look and let me know your thoughts.

1 comment:

Sam Palazzolo said...

I love the topic of "Sales is Persuasion" as I just posted a similar question on LinkedIn (See my profile at

The question I posted in the "Answers" section related to Sales and Influence. I set out to see what the experts thought regarding what Top 3 influential tips they could provide me in helping their customers buy from them.

Check out the answers and if you want more, visit my website at http:/ for even more information.

Keep up the great posts!

Sam Palazzolo
President & Chief Influence Officer
Pathos Leadership Group