According to an interview from HUB magazine with the CEO of Proctor & Gamble, the world's biggest consumer goods company and top dollar marketing company:
“We’re in markets that in a good year grow 2 percent or 3 percent, so for
us to do 5 percent to 7 percent top-line growth ... we’ve got to grow market
shares and move into adjacencies and create new categories of business,” says
A.G. Lafley.
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