VOIP Marketing by Level(3)

When the wholesaler or the hardware guy want to give advice on Marketing, I'm scared. Here's why? The 3 ideas for marketing:

• Drive lower unit costs through scale;
• offer apps like soft phones for higher revenue; and
• bundle.

Wow! Other key points:

• You need to offer more than just Primary Line replacemnt and LEC Parity
• IVR, Social Networking, UM (unified messaging), Conferencing and e-commerce
• Soft Phone is driving incremental revenue and is replacing calling cards
• Exceptional Customer Service
• Make money - or don't do it. (DUH!)