Thursday, August 03, 2006

Survey Says Women Want Plasma

A survey by the Oxygen channel says that women woul drather have a plasma TV than a diamond necklace. Seth Godin has a take on this. I'm going to channel Tom Peters and tell you that this survey says that marketing technology to women means revenue. End of story. Talk to women. Hire women. Get their help in crafting a message and hit the largest segment of the buying audience.

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