Thursday, August 17, 2006

Seth and 4.7GB

I'm reading Seth Godin's new book, Small is the New Big. Why? It gets the creative juices flowing in order to put a spin on the unremarkable. The Bells set the bar so low that it should be so easy for ISPs to take business away. Anyway, I have been thinking about the online storage and data back-up services. What if you advertised 4.2GB or 4.7GB of data storage for $84 or $94 per year? Why such a strange number? To be Different - and because that size will burn nicely to a DVD. So for another $94 per year, we burn your data to a DVD. That's $15.67 per month. Just another way to market it, which is what Seth does for me.

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