Wednesday, May 03, 2006

New Edge-y EarthLink: lessons

Take a lesson from the New Edgy EarthLink - and beef up your VAR, Agent and Referral programs to help you get Brand Ambassadors talking about your product or service to small business owners. If you give the BA's an authentic story to tell, it will make it easier. Tell stories about making use of th etechnology easier; of hand-holding; of Wow moments customers have had.

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