Monday, March 20, 2006

Selling Managed Services

Telecomweb's survey results shows:
"Although there are shades of difference between company employee-size segments, the primary motivator of reduced cost is closely aligned with operational improvements. Buyers and influencers of managed services report their top six motivators behind the consideration of the adoption of a managed service include improved overall network performance, increased network reliability, increased network availability, reduced operations cost, improved network quality of service and reduced business risk."
What does this tell you? It tells you WHY they buy. Shape your message accordingly.

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