I have been saying for a long while that for Residential ISPs, content is the way to stickiness. It is extremely difficult to compete on price in the consumer broadband space. And the triple-play option is a nice idea, but implementation is a whole other hair ball. So content is the key to sticky. "AOL has chosen to offer the early-reading program created by StudyDog Inc., a 4-year-old Beaverton company, as part of its new educational services products."