Monday, December 12, 2005

NetZero Advertising Gets Slapped

"In its ruling, the NAD – the advertising industry’s self-regulatory forum – took United Online to task for a series of statements that compared its service to broadband.....The NAD pointed to statements by United Online that its service lets users “search the Web at speeds so fast, you’d swear its broadband.” It also pointed to such statements as “You won’t believe it’s not broadband” and “Allows you to surf at broadband-like speeds.” In a legalistic statement, the NAD “determined that claims suggesting the advertiser’s service is so similar to broadband as to be indistinguishable are, in fact, performance claims that require substantiation. NAD further found that the advertiser had not provided adequate support for these claims.”"

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