Tuesday, December 06, 2005

How to Stop Your Most Profitable Accounts from Deserting

Many people focus on Acquiring Customers. But what about Retaining Customers? It is cheaper to keep a customer than to gain a new one. "Over the next 12 months you’ll inevitably lose some clients. What loyalty programs can you put into place today to begin to stem the loss?" Why do customers leave? (Chart here).

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