Tuesday, November 01, 2005
Tom Peter's blog talks about a medical clinic in a Wal-Mart: "... Memorial Hospital of South Bend, Indiana, ...is first to put a quick medical center in a Wal*Mart store. Inspired by the menus found at McDonald's, they created a medical menu board, so that you can 'order up' just what you need and know the price before you partake. They borrowed another idea from restaurants and give you a hand-held vibrating disk, so that when it's your turn you can stop shopping and swing by the health center. The device also has a pleasant voice telling you that the nurse practitioner is ready for you. Health care continues to evolve, and innovative health services will continue to break through the barriers." What ideas can you borrow from other industries? Couldn't you have a menu of services and pricing?