Jennifer Rice at Brand Mantra discusses the new Metropolitan trend of being CoolHunted. "Epidemic... hype... buzz... The response to the cool hunter buzz campaign has been huge, unleashing a word of mouth phenomenon – one person is cool hunted, they tell 2 people, who tell 4 and so on….and before you know the site has generated an extra 10,000 hits per day."
COULDN'T YOU START THIS LOCALLY?
(Or in conjunction with the Chamber?)