Thursday, November 10, 2005

Cool Hunting - Make It Local

Jennifer Rice at Brand Mantra discusses the new Metropolitan trend of being CoolHunted. "Epidemic... hype... buzz... The response to the cool hunter buzz campaign has been huge, unleashing a word of mouth phenomenon – one person is cool hunted, they tell 2 people, who tell 4 and so on….and before you know the site has generated an extra 10,000 hits per day."

COULDN'T YOU START THIS LOCALLY?

(Or in conjunction with the Chamber?)

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