Sunday, November 20, 2005

Affinity Marketing

In my newsletter we have discussed Affinity Marketing of Long Distance. But I read a press release from eLEC, owner of VoX Comm.: "My Technology Partners (MTP) will utilize its powerful partner network to market and resell VoX VoIP services to the small and mid-sized business community. MTP's private-labeled suite of business solutions is largely sold through strategic relationships with various associations, affinity marketing programs, and shared revenue partnerships. MTP has thousands of global customers across the Maritime, Medical and Education vertical markets." This is a pretty good way to market because you market to the whole group, like a Realtor association, Chamber of Commerce, Home Owners Association, the Hispanic Lawyers Network, et al.

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