Clean sheets. Brand new socks. That new car smell.
All sensory triggers, the anticipation, the first time.
70% of software implementations fail to meet expectations.
Most buyers shopping for Hosted PBX have already used it - and are unhappy with the quality (which they blame on the provider).
OTT VoIP churns every 12 months and the cost of a lead is almost $200 for a 7-seat average deal.
That is not a sustainable model.
How do you add the anticipation, the excitement?
Churn happens due to customer expectation. You have to get better at setting that.
Word of mouth, social media, churn = a brand disaster.
Everyone wants to book revenue/sales - doesn't matter if it is good or bad. Think wisely because one is short term thinking - and one is about building to last.
Extra: The tension between what is promised and what is delivered by @gapingvoid.