I know, again with the sales. But its the driver for your business survival for without sales, you don't get more revenue. And from what I am hearing, many of you are losing customers to bankruptcy and business closings.
So here's a 2 Step Process to Better Sales
Step 1 is to read IDC's Top 10 Tech Sales Predictions for 2009.
- "Companies that blame their lack of sales on the economy will fail by mid-2010."
- "If you remain confident and customer-focused, understand the impact of the economy on your customers and strategize to serve them accordingly, you will be well positioned to thrive in 2010 and beyond."
- "Continued support of customers during the downturn will earn loyalty (build relationship capital) when the turnaround comes."
Which brings us to the next article: Jumpstart Your Marketing for 2009. Surprisedly, he says the same thing I have been saying for years: "Pick FIVE of your best customers: Call all of them, thank them for their business ..." Do that now, I'll wait..
"Send a hand-written and addressed thank you note."
This is a lot of work, but you need to work on customer retention in this economy as much as you are working on acquisition.