A few interesting CEO articles:
Do you know what your Value Proposition is? That is mainly what providers have been hiring me for in 2019: help them figure out the Value Proposition. A USP (unique sales proposition) is similar to a value proposition. Here are some examples. Other terms for it include Positioning and Laddering.
There are so many choices that you want to position yourself in your prospect's mind as different than the rest. That is what the Value Proposition is.
BTW, mass market means average. The biggest CLEC died with just 81K customers. So aim to be the best and most profitable service provider in your region. The minimum viable audience by Seth Godin.
I am speaking at SkySwitch Users Conference in Orlando at the end of October on white label UCaaS.
I am also speaking at Channel Partners Evolution in DC on 9/10 and will be attending Cloud Comms Alliance on 9/11-12.