Fans Not Customers: How to Create Growth Companies in a No Growth World by Vernon W. Hill II with Bob Andelman [There is a review HERE.]
Tom Peters has a new book out yesterday. The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last
"Business is by definition, transactional. After all, things are bought and sold, services are rendered, and value received.
The issue is that you don't want your people inside your business [with a couple of exceptions] to be only focused on transactions. What matters more is meaning, purpose and connection."
Attention is Currency (kind of about content marketing) is an ebook available HERE.
The follow up ebook to that came out last week: Once Upon a Digital Age.