How can you be like DuckDuckGo? DuckDuckGo is an Internet search engine. "By offering one thing that other search engines don’t offer, a promise not to store your search history, DuckDuckGo has grown impressively, year after year, with no signs of that abating." [AVC]
There is a lot of room for you to join the Privacy Safeguard segment.
AT&T had to stop charging for privacy.
There are ways to make email more profitable. A study by 451 is here with stats about email usage.