Seth Godin writes, "On the other hand, moving all your data to the cloud, or staying at an Airbnb, these are new decisions, new ways of being in the world. Trying to get a book publisher to fund your magazine or your web app might make sense to you, but without the benefit of a pattern to match, the publisher who has built a career around one pattern might get cold feet."
We buy what we know. That's why selling replacement products for less money has worked so well. Until now.
This is why selling Hosted PBX/UCaaS is so difficuly: You have to sell Change! No one likes change. Not even you.
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