“Success comes from making a promise about the value you’re going to create, and then focusing everything you have on delivering that promise. It’s about what you do, not what you sell.” That is branding, marketing, innovation and positioning all rolled into one strategy.
"Hope is not a strategy… Implementation is never an accident. It is the result of high intention, sincere effort, intelligent direction and skillful execution. It represents the wise choice of many alternatives."
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