Wednesday, May 06, 2015

My Topics at FISPA Live in Atlanta

Are you going to FISPA Live in Atlanta on June 17-19? It is the How-To expo for service providers.

My two sessions will be as follows:

Marketing is Not Free! Would you use Fiverr for a router config? Of course not! Why would use the equivalent to market and brand your business? There are costs associated with sales and marketing. We are going to go over them – and why a professional can make a big difference in copywriting, collateral and other components of S&M. (This will include some examples of bad marketing!)

What are You Measuring? An executive look at the metrics we use and if they are the correct metric – or should you be looking at something else. In sales, the means are more important than the end. In revenue, what is a more meaningful number? What is your employee’s time worth?

Save some $$ with this DISCOUNT CODE: R2

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