Thursday, July 10, 2014

Interesting Articles to Read

This is a great read: 5 Psychological Studies on Pricing That You Absolutely MUST Read

The average SMB is drowning in Apps. This article looks at the small business world, apps, the IT support problem and includes an infographic. BTW, this is an Opportunity!

A corollary to the app problem is the BYOD problem and mobile security. MDM or mobile device management is a great add-on sale.

Leads only last an hour!!! "Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead (which we defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer." [HBR]

When hiring salespeople or call center people, Are you using outbound people for outbound; and inbound for inbound?

The Top 7 Communication Trends of 2014 (Mid-Year Scorecard)

How to craft a sales pitch

An add-on:

How to Scale by @gapingvoid. See here. To scale, you have to let your employees solve problems for you (by themselves). Here is an HBR article about doing that.

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