Great blog about Too Expensive by Seth Godin.
It's not that they can't afford it. It's that they don't find it Valuable.
That means that you just aren't telling them a story to justify the spend.
Great blog about Too Expensive by Seth Godin.
It's not that they can't afford it. It's that they don't find it Valuable.
That means that you just aren't telling them a story to justify the spend.
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