Hugh MacLeod is a cartoonist called @gapingvoid. He has written a few books about marketing, start-ups, blogging and business. One of his clients is Rackspace. He has written a book about it. The beginning:
"Work is not just about making money . We were put on this earth to grow,
to better ourselves, to be expansive. In this regard, art and business have a
lot to teach each other . The reasons we get up every morning and dedicate
our lives to a task is just too important a subject to be interpreted through
a single filter."
He talks about Culture, the DNA of a business, and how fanatical service built the business.
It's 48 pages with many cartoons. Worth the read. Get it here.