- Know Your Niche...and Give Them Exactly What They Want.
- Speak to Your Niche in the Language they Understand.
- Find People to Work in Your Business Who Share Your Passion.
- What do your customers need from Cloud?
- What are you able to sell?
- What are you able to deliver?
- What can you partner to offer?
I always talk about selling to niches. Why?
- you build a tribe;
- it is more valuable;
- you learn the language;
- word-of-mouth and referrals increase;
- specialization usually means more margin;
- it pays to be an expert;
- there is a lot to be said about the Long Tail.
Choosing Cloud Services
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