NetWork World has a case study of "Kroma Makeup went from using plain old telephone service lines supplemented by cable Internet access to running all its voice, data and Internet traffic over an integrated T-1, saving money and using unified communications to improve sales."
"The Maitland, Fla.-based company has expanded its consulting business by using video conferencing to advise clients on what shades of cosmetics they need and it has improved its batting average converting prospects into customers using Web conferencing to weed out unlikely buyers and focus on hot prospects, says Kroma CEO Chris Tillett."
That's the kind of story that sells managed services and Hosted PBX.
The other route is to use FUD (fear, uncertainty and doubt) to sell Hosted PBX like M5 is doing in M5 Networks Offers H1N1 Protection.
"Today's economy is not about growth," says Justin Zappulla, vice president of sales at Janek Performance Group. "It's about profitability and sustainability."